Become a B Corp with IIOP

What is B Corp?

A B Corporation is a company that can demonstrate they are meeting high standards of performance in relation to sustainable business practices, verified by transparency and accountability measures. This certification is an opportunity for businesses to show concern for more than just their bottom line. The rapidly increasing shift from a shareholder to a stakeholder driven business model is apparent in all industries and it is important for businesses to embrace this changing economy where businesses balance profit with purpose.
The current system enables businesses that have a negative impact and does not do enough to encourage businesses that try to be a force for good. As a result, socio-economic inequality, environmental degradation and resource overextraction, and declining individual well-being and social cohesion, have become exacerbated. The dominant narrative around business operations, corporate culture and how success looks needs to change to inspire the action required to have a positive impact.

The United Nation’s Sustainable Development Goals provides an excellent framework to devise and implement actions to create this change. To achieve these goals, the role of business needs to first be redefined:
  • Decision makers must consider all stakeholders
  • Businesses must be held accountable for their impact
  • Success must be redefined to include social and environmental factors, as well as financial factors
  • Stakeholder value, not shareholder primacy
  • Capital markets must actively seek to invest in and support high-impact business
Businesses have a duty to be part of the solution. IIOP will help you take that opportunity and thrive in the process!

How to get there with IIOP?

There are five areas of impact that businesses need to consider in order to become B Corps, these include governance, community, workers, environment and customers.

Step 1. Identify the Sustainable Development Goals most relevant to your business
  • Hand out surveys to your employees to see which SDGs they think are the most relevant
  • Your employees know your business best – they are the ones to answer these questions
Step 2. Find out your existing contribution to creating a positive impact and what can be improved on by analysing business operations, business models and policies.
  • Take advantage of the in-depth knowledge your employees have of the business and find out their views on existing business operations, models and policies
Step 3. Set goals, implement policies and track your progress
  • Hand out surveys at specified intervals to track progress before and after implementation of policies
  • Discover how the views and opinions of your employee’s progress
  • Revise your strategy accordingly in light of the results
Step 4. Receive your B Corp Certification
  • Once you have achieved your goals, receive your B-Corp certification and see the value it creates to your businesses and the positive impact your policies will have on the wider community

Why is it good for your business?

Positive brand growth
  • Consumer choice
    Consumers are increasingly considering ethical and environmental factors when making purchasing decisions – help them choose you
  • Integrity
    Showing integrity is important to consumers because they want to know you do what you say you are going to do and it’s not just a marketing gimmick
Greater recruitment appeal
  • Avoid the great resignation
    Employee retention is one of the cornerstones of good business practice. It maintains internal morale, lowers costs and improves the company’s image. According to a study conducted by Glassdoor, the values and culture of a company is the top predictor of workplace satisfaction. Using a sustainability framework is the key to cultivating the values that are important today, therefore, encouraging employees to stay.
  • Integrity
    Integrity is just as important to employees and candidates as they are to consumers and is a significant factor in attracting and retaining the best talent.
Regulatory Demands
  • Ensure you are keeping up with regulatory demands
    Increasing regulation to meet the challenges facing our world may be difficult to navigate, gaining a B Corp certification can help you meet these demands as the certification process includes a review of business practices and whether regulation is adhered to
Greater investor appeal
  • Gain access to sustainable funds
    Sustainability is becoming a key aspect in securing funding and becoming a B Corp can help you meet these criteria.
  • ESG finance
    ESG metrics are increasingly being used by investors to determine growth opportunities and material risk


We have an array of assessments and surveys that can help you gauge the opinions of your staff to identify the SDGs your employees feel are most relevant to your company. Our surveys can also help measure how well your employees feel your company is doing on relevant sustainability issues and monitor compliance on the policies and strategies devised as a result of the B Impact Assessment. We offer:
  • Quantifiable results
  • Surveys informed by experts
  • Quick surveys that are easy to disseminate and complete
  • Competitive prices